Ethelbert Williams

Head of eCommerce The Boston Beer Company

Ethelbert Williams leads e-commerce for The Boston Beer Company’s portfolio including Samuel Adams and Angry Orchard brands.  He has more than 17 years of global commercial leadership experience having championed marketing and sales strategies across direct-to-consumer ecommerce, pure play marketplaces and multi-channel retailers. Ethelbert previously drove go-to-market and channel expansion for the personal and facial cleansing categories at Kimberly-Clark Corporation and InstaNatural. In addition, he has held leadership roles at Procter & Gamble and Unilever. Ethelbert is also an investor and advisor to exceptional entrepreneurs. He holds a Bachelor of Science from the Medill School of Journalism at Northwestern University where he serves as an Adjunct Lecturer focused on digital marketing, media and innovation graduate program curriculum.