Web Team Demo Site 3

August 06 - 09, 2026

JW Marriott, Palm Springs, CA

1.888.482.6012

John Parkin

Product Director, Customer Loyalty Overstock

Pre-Conference Summit: The Customer Retention Summit

3:45 PM Case Study Remix: Tailoring Your Loyalty Programs To Retain Customers Long Term

Overstock’s Club O program has been revitalized over the last 12-18 months, and not only have new sign-ups increased, but renewal rates have soared. As they move forward, the intention is to make Club O the most personalized, and valuable, loyalty program in retail. John Parkin, Project Management Leader, will walk you though strategies for:

  • Revamping your existing loyalty programs to drive increased engagement 
  • Simplifying and streamlining your loyalty programs to ensure higher adoption rates 
  • Creating ways to reward your customers that won’t break the bank 

Check out the incredible speaker line-up to see who will be joining John .

Download The Latest Agenda