Melanie Cohn | Web Team Demo Site 3

Pre-Conference Summit: The Next Generation eCommerce Summit

11:50 AM Keynote Case Study Remix: Leveraging Fans As Inspiration For Your Marketing Activity—Why They're Your #1 Creative Source

At Dunkin', we're all about doing what our fans are already doing and adding our own unique twist to it. In this discussion, we'll showcase how to use insights, data and fan stories in new and unexpected ways around key brand time periods to capture excitement, attention and sharing amongst new and existing consumers.

Attendees will discuss ideas for:

How to bring digital to the in-store experience
Leveraging fan stories for content creation & ideation
Amplifying your advocates
Building new experiences & tools for fans to enjoy

Check out the incredible speaker line-up to see who will be joining Melanie.

Download The Latest Agenda