Rob Mills

SVP, Chief Information and Strategy Officer Tractor Supply

Rob Mills is the Senior Vice President, Chief Information and Strategy Officer for Tractor Supply Company (NASDAQ: TSCO).  A highly-respected digital and technology executive, Rob has a distinguished career spanning more than 20 years across strategic planning, digital channels, and operations leadership in customer-oriented environments. Rob joined Tractor Supply in February 2014, where he has made substantial impacts on IT performance, ecommerce platform stability, and merchandising analytics. Upon joining Tractor Supply Company, he initiated a major overhaul to IT and Engineering operations, including consolidating and streamlining roles, implementing an on- and off-shore development model, and establishing career development paths to maximize his team’s potential. Rob also developed a comprehensive three-year technology plan to manage the rapid and aggressive expansion of both the retail and ecommerce business. 

Prior to joining Tractor Supply Company, Rob was the Chief Information Officer for Ulta Beauty, where he supported the growth of over 400+ retail locations, accelerated their ecommerce growth, introduced mobility and CRM capabilities throughout the organization and modernized their ERP solution. Rob also served as the Vice President, Chief Information Officer for the online business unit at Sears Holdings Corporation where he was a member of the Sears and Kmart merger team and instrumental in managing the consolidated technical roadmap to ensure a seamless transition and integration.

Rob possesses a Master’s Degree from DePaul University and holds a Leadership Certification from Northwestern’s Kellogg School of Management. He serves as the Chairman for the NRF CIO Council, as well as a board director of B&G Foods (NYSE: BGS).